Cruise’s Magic Profit Potion
The elixir of giving passengers more for less and still turning a profit is proving elusive. Selwyn Parker reports.
Analysis
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![Cruise’s Magic Profit Potion]()
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![NCL: the Next Generation]()
NCL: the Next Generation
While older customers favour the glitzy, Las Vegas-inspired interiors common on cruise liners, a new wave of younger passengers is in search of something more contemporary. Tillberg Design's Fredrick Johansson...
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![Onboard IT Creates New Waves]()
Onboard IT Creates New Waves
Cruise lines are using increasingly sophisticated IT systems throughout every aspect of their business. Andrea Ashfield asks Emilio La Scala, general manager of MSC Cruises' technical department and Bill Martin,...
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![Quick to React in Times of Crisis]()
Quick to React in Times of Crisis
Changing regulations, increased competition and the financial crisis are creating havoc in the cruise market. Lines need to act swiftly to maximise their position, writes Selwyn Parker.
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![Reasons to be Cheerful]()
Reasons to be Cheerful
MSC Cruises is in the midst of an ambitious expansion and in July it finalised the order of MSC Fantastica. This is the Italian operator's new Fantasia-class cruise ship and...
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![Ace on the Deck]()
Ace on the Deck
Casino operations are now established as a major revenue generator for cruise operators. As guests become more gaming-savvy, however, how can cruise lines continue to appeal to novices while attracting...
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![Size Matters When it Comes to Ship Supplies]()
Size Matters When it Comes to Ship Supplies
For food and beverage onboard cruise liners, the established players are certainly reliable, but can they compete with smaller suppliers when it comes to providing operators with a niche, personalised...
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![Baltic Exposure]()
Baltic Exposure
The Baltic is responding faster than any other area to the challenges posed by a huge increase in cruise traffic. Costa's Elisabetta de Nardo and AIDA's Kay-Uwe Maross tell Elly...
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![The Big Fuel Switch]()
The Big Fuel Switch
A directive to use low-sulphur fuel while docked was a long time coming. Now operators are getting to see what it means in practice. Orla O'Sullivan investigates.
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![Bar Raised on Ship Safety]()
Bar Raised on Ship Safety
One of the cruise lines' priorities is to ensure the safety of its assengers and crew. In July 2010, President Barack Obama signed a landmark cruise safety bill The Cruise...
