Cruise’s Magic Profit Potion

On a cruise ship fares account for about 70% of its total income while onboard revenues contribute about 28%. This is expected to continue, however, the signs are that as the financial crisis lifts this ratio will gradually reduce as ships learn more about the art of achieving higher onboard margins.



Cruise’s Magic Profit Potion

On a cruise ship fares account for about 70% of its total income while onboard revenues contribute about 28%. This is expected to continue, however, the signs are that as the financial crisis lifts this ratio will gradually reduce as ships learn more about the art of achieving higher onboard margins.