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Contributor: Jeff Danis

Jeff Danis, Vice-President of Supply Chain Management, Royal Caribbean and Celebrity Cruises

Jeff Danis

As vice-president of supply chain management for Royal Caribbean and Celebrity Cruises, Jeff Danis is responsible for a fleet of 34 ships and an annual expenditure of $1.5bn. A 20-year veteran in the complex logistical challenge of buying, storing and moving products and services, he has held several management positions at Hughes Electronics, receiving the Marie Curie Award for Innovation while working at that company.

Danis then became executive director of worldwide sourcing for Raytheon Systems Company before becoming vice president of global purchasing and logistics for P&O Princess Cruises. He joined Royal Caribbean in May 2003.

Question of Taste
The logistics puzzle takes on an added dimension as operators penetrate new markets. When catering for international palates, Royal Caribbean Cruise Line’s Jeff Danis explains to Roger St...