Appletiser - Lightly Carbonated Apple Juice

In 1966, when Western Cape farmer, Edmond Lombardi developed a healthy, lightly carbonated refreshing apple juice, a firm South African favourite was born. Lombardi named his drink Appletiser, a combination of the words 'apple' and 'appetiser'. Lombardi’s drink was introduced to the South African beverage market and 39 years later, Appletiser has become one of the most recognised names in the beverage industry and is available in countries as far a field as Japan, the United Kingdom, Saudi Arabia, New Zealand and Australia.

ONE OF THE TOP 300 BRANDS WORLDWIDE

Competing in the international market is no easy feat for a beverage company where competition is stiff and multinationals need to stay on top of their game. However, Appletiser has seen much success on a global level and even as early as 1997, it was recognised as one of the top 300 brands in the Macmillan Interbrand Survey – one of only three South African brands to achieve this distinction.

In 2001, the decision was taken to standardise the brand name, packaging and market positioning worldwide. Market research was undertaken in all markets to gain a better understanding of consumer needs and the acceptability of the Appletiser product.

A STYLISH AND SOPHISTICATED BEVERAGE

It was as a result of this research that a new design was born. Appletiser recently launched an updated look and streamlined image to target a feminine, global market segment. The new look bottle and logo are clean and stylish, reflecting the movement of global design trends.

A PREMIUM SOFT DRINK FOR THE MODERN, INDEPENDENT FEMALE

Appletiser worldwide has been positioned as a premium, modern soft drink offering a healthy indulgence for stylish, independent and confident women, enjoyed in social environments such as restaurants, hotels, pubs, designer bars and coffee shops. The brand fits so well with the healthy indulgence category that Appletiser positioned itself as 100% Pure Pleasure, and its marketing campaign communicates this positioning single-mindedly to the modern, independent female.